Simple Ingredients
Ranges From The Wild
From playful beginnings to wise old souls, discover food crafted to match their energy, age, and instinct.
Dry Food
Active
High-energy recipes packed with protein-rich meats to fuel active dogs and cats. Carefully balanced to support stamina, lean muscle and everyday vitality — whether they're working, exploring, or simply living life at full speed.
True Fresh
Made with a higher proportion of fresh, raw meat for a taste your pet instinctively craves. Gently processed to lock in natural flavour and nutrition, True Fresh delivers a bowl as close to nature as dry food can be.

Wet Food
PATÉ
Smooth, tender and deeply satisfying — our grain-free pâtés are crafted from named meat sources with added vegetables and botanicals. Rich in moisture, they're ideal for hydration, digestive comfort and pets who prefer a softer texture.

Snacks
Crunchy
Bite-sized crunchy treats made with a single protein source and no fillers. Perfect for daily rewarding, training, or simply telling them they're doing great.
Soft
Tender, chewy morsels bursting with natural meat flavour. Gentle enough for sensitive teeth and irresistible enough to make any moment feel like a celebration.
Freeze Dried
Raw nutrition locked in — freeze drying preserves 97% of the original nutrients while intensifying natural flavour. A pure, protein-rich treat with nothing added and nothing lost.
Jerky
Slowly air-dried strips of quality meat for a satisfying chew. Simple, natural and full of flavour — a timeless reward for dogs and cats who deserve nothing but the best.

Simple Ingredients
From playful beginnings to wise old souls, discover food crafted to match their energy, age, and instinct.
Beef
Naturally rich in protein, iron and zinc. Sourced from free-range cattle for a nutrient-dense, flavourful meal.
Turkey
Turkey is rich in easily digestible proteins and contains trace elements, such as zinc, and vitamins B3 and B6, which are critical for proper brain function, good muscle tone, and healthy growth.
Lamb
Rich in omega-3 fatty acids and gentle on sensitive stomachs. Perfect for dogs with food sensitivities.
Wild Boar
A wild, lean protein loaded with B vitamins and minerals. More nutritious than farmed pork and naturally lower in fat.
Salmon
A rich source of omega-3 fatty acids, vitamin D and high-quality protein. Supports healthy skin, a shiny coat and joint mobility.
Duck
Duck is not only a fantastic source of proteins, polyunsaturated fatty acids and niacin which reduce blood cholesterol, but it also has strong flavour and aroma.
Squash
A gentle, easily digestible carbohydrate packed with vitamins A and C. Supports gut health and adds natural sweetness.
Apple
Rich in antioxidants, vitamins and soluble fibre. A naturally sweet source of energy that supports digestion and immune function.
Blueberry
A superfood loaded with antioxidants and vitamin C. Supports healthy ageing, immune defence and cognitive function.
Chickpea
A plant-based protein and fibre source that supports steady energy and healthy digestion. Grain-free and nutrient-dense.
Pea Shoots
Tender young shoots rich in vitamins C and K, folate and antioxidants. A light, easily digestible green that supports immune health and vitality.
Lingonberry
A Nordic berry packed with antioxidants, vitamins C and E, and natural antimicrobial compounds. Supports urinary health and immune defence.
Sea Buckthorn
A vibrant orange berry bursting with vitamins C and E, carotenoids and omega-7 fatty acids. Supports skin health, immune function and has natural anti-inflammatory properties.
Rosemary
A natural antioxidant that supports healthy circulation and immune function. Used in small amounts as a natural preservative.
Thyme
A gentle herb with antibacterial properties that supports respiratory health and acts as a natural digestive aid.
Salmon Oil
A concentrated source of EPA and DHA omega-3 fatty acids. Promotes a glossy coat, supple skin, sharp cognition and healthy heart function.
Frequently asked questions
What are the benefits of replacing chicken fat with beef fat?
Objective of adjustment to introduce chicken-free recipes.
Has the beef fat been preserved? For example, recipes previously had chicken fat (preserved with tocopherols)?
It is a standard for all fats that they are preserved with tocopherols (please see “technological additives” section in PL).
What is ‘lamb protein’? Is it lamb meal or something different?
Yes, it is lamb meal.
‘Chicken meat’ and ‘turkey meat’ are now ‘chicken’ and ‘turkey’ in cat cans. Is this the same ingredient?
Yes, it is same ingredient.
Do cat cans contain organ meat? This is no longer listed in the ingredients.
Yes, organ meat is part of recipe.
Why is ‘potassium chloride’ added to the composition?
To meet FEDIAF guidelines for potassium content.
For True Fresh Fish. What is the ‘Fish’ ingredient specifically? I.e. Salmon?
Salmon.
What is molasses, and why has it been added to treats? Does this mean they are not sugar-free?
Objective of molasses in recipe is to create texture of snack.
‘Yellow peas’, ‘pea protein’ and ‘pea flour’. What is the difference and benefit of adding all three?
Different forms for achieving suitable analytical values and technological efficiency.
What benefits are there to whey and tapioca starch, now present in cat treats?
Flavour and texture.
Why is ‘calcium carbonate’ now added to the cat wet foods?
Source of calcium.
What is glycerol of vegetable origin?
Glycerol made from plant sources – added for texture and moisture level stability.




