TRUE FRESH

What does fresh meat mean in pet food

A product may be labeled “with meat.” But this alone says nothing about its quality or form.

The real difference lies in how the meat enters the recipe.

Fresh vs. processed ingredients

Not all meat sources are the same.

Some pet foods rely primarily on dried ingredients. Others are built on fresh meat.

This difference mainly affects:

• palatability

• digestibility

• nutrient utilization

What True Fresh means

The CARNILOVE True Fresh range is built on a high proportion of fresh meat.

The meat enters production in its natural form and is gently processed to preserve as many of its original properties as possible.

The processing method is key:

• helps preserve the natural properties of meat, active amino acids, and nutrients

• reduces the degradation of proteins and vitamins

• supports high nutrient utilization

As a result, the food achieves:

• digestibility of up to 95% (compared to 60–80% in standard pet foods)

• up to 70% higher palatability

The final kibble is significantly more palatable and digestible than conventional products, while maintaining standard shelf life.

Additionally, the recipe is made from fresh meat without the use of meat meals.

What it means in the bowl

Food made with fresh meat:

• is naturally appealing

• is better accepted

• stands out for its palatability and high digestibility

Meat is rich in essential amino acids — the building blocks of proteins that the body needs to function properly.

Everyday nutrition

CARNILOVE True Fresh is designed for daily feeding.

It is based on:

• a composition close to a natural diet

• good tolerance

• a strong focus on ingredient quality

A natural foundation

• a high proportion of fresh meat

• animal fats as a natural part of the formula

• complementary ingredients for overall balance

Grain-free. Potato-free. No chicken meat or fat.

For dogs and cats with standard activity levels

The composition reflects the everyday needs of dogs and cats without increased energy demands. It represents a modern approach to feeding based on fresh meat.

→ supports condition, high digestibility, and natural palatability

For selective eaters

Thanks to its strong taste and aroma, the food is well accepted even by more selective dogs and cats. There is no need to enhance it or combine it with other foods.

For more sensitive individuals

A suitable alternative to recipes based on meat meals. The emphasis on fresh ingredients and gentle processing supports better tolerance.

For less active individuals

A balanced, grain-free formula with a focus on digestibility and moderate protein content. Suitable for less active individuals without the need to significantly adjust feeding portions.